TASTE INVADER
There are two people that have my sincerest gratitude for their help in making Taste Invader a reality; Ben Weisman for designing the both the Taste Invader logo and bullet riddled poster and Lisa Lee for coming up with the name Taste Invader.
Taste Invader the name:
Working in advertising and marketing, I understand the importance of a name—comprehension, memorability, uniqueness and ownability (I sound like a client!). I wanted something that conveyed my culinary point of view, how I see food and how I reinterpret flavor. But it needed to be simple, short and most importantly, it needed to be true to me.
When Lisa (also in advertising) presented the name to me, she said of Taste Invader: “it combines two quintessential elements of who you are, your love of exploration and Science Fiction (Space Invaders) and your passionate pursuit of great food (Taste).” And I was sold.
Taste Invader the look:
The name itself became the brief for the design of the logo. I wanted something playful, something that did not take itself to seriously. I can get a bit serious about cooking and food so I needed something to take the “edge” off of that… :-)
I also wanted something that acknowledged my personal history and my perennial source of culinary inspiration, Texas and Mexico. By combining the icons of food, the southwest, and the colors of Texas, Ben created a logo that represents me and my past, present and future.
Thank you Ben and Lisa!!!
